Our Story

and why it matters to you.


4Sleep was born

Whether you’re 25 or 65 the quality of your sleep has a huge impact on the quality of your life. For years both my husband and I struggled with tossing and turning and sleepless nights, all spent on one version or another of so-called “premium” spring, water or air mattresses.
Then my husband, who’d been in the memory foam business for years, introduced me to the wonders of a memory foam mattress. I was immediately hooked, and instead of feeling like my bed was the enemy I fell in love with my mattress.
Fast forward to the present and here we are launching a website to bring to consumers a mattress that we truly believe will enhance not just the quality of your sleep but also your life.
Our USA based manufacturing plant is considered one of the best in the industry and our team has well over 20 years’ experience manufacturing top quality foam for premium retailers.
We’ve listened and learned from what you the consumer say about your beds and from our experience and yours an awesome mattress was born.
4Sleep is a new brand, but the expertise behind it is anything but. We cut out the middleman and took our concept online so that we could offer our mattress at a reasonable, affordable price.
We are very proud to be able to bring to you the 4Sleep mattress.

Carpe Sleepum, Lori & The 4Sleep Family

A Passion for Sleep


David Alter COO

As a serial entrepreneur, Dave has worked with several foam bedding companies over the past 25 years including American Foam/Comfort Sleeper and Sunrise Medical/BioClinic. He has over 15 years of hands-on experience working with the manufacturing and retail sides of the business.

He and his wife Lori have been running a successful corporate brand marketing company for over 17 years as well as a retail memory foam bedding company for the past four years. David’s drive and creativity helped lead him and Lori to pursue a strategic partnership with a top US foam manufacturer and 4Sleep was born.

He’ll be the first to tell you never give up on your dreams and that it’s never too late to try something you believe in.


Lori Zack CEO

As Dave puts it Lori’s “joie de vivre” is the driving passion behind 4Sleep. She believes hard work and fun can successfully coexist and that if you truly love what you do the product of your work will reflect that.

Her combined marketing, legal and memory foam experience are a perfect complement to Dave’s operational background and together they hope to bring many nights of blissful sleep to their customers.

As someone who’s always had trouble sleeping, Lori is especially sensitive to the need for a great night’s sleep. She says that’s why she feels so strongly about memory foam and the 4Sleep mattress: because of its unique temperature, body mapping and contouring abilities it can adapt and adjust to many different body types and sleeping habits. Not to mention her four bed-hogging kitties and…shhh…her restless husband.


Commitment to Innovation for our Customer's Needs

free shipping

Shipped via FedEx and delivered within 3-5 business days; right to your door.

100 Nights Risk-Free

Take 100 nights to sleep on it in your home 100% risk free.

10 year warranty

Rest assured that your purchase is protected from defects for 10 years.

Our Pledge


Enhance Your Sleep